Whatever It Takes

Brandon Bornancin is a serial entrepreneur who has closed more than $100 million in sales and founded two companies that each grew into eight-figure businesses. One of those companies was named among LinkedIn's Top 50 Startups. Drawing on that record, he argues that a person's background, schooling, or professional network does not determine what they can accomplish, and that anyone can beat the odds to build the life and business they have imagined.

His own story anchors the book. He finished college with no money, and his first business collapsed. Before he turned 30, he had reversed course, closed more than $100 million in sales for Google and IBM, and founded two multimillion-dollar companies, the second of which earned that LinkedIn ranking.

The guide focuses on the beliefs and daily habits needed to get what you want in work and in life. Its topics include replacing bad habits with productive ones, mastering small daily actions that produce large results, learning from failure, identifying the core of pursuing a passion, applying Constructive Paranoia, using the One-Percent Rule, and making sales resistant to rejection. Bornancin also describes how highly successful people think, speak, and act.

The tone is candid and demanding, written for readers ready to confront whatever holds them back. Bornancin makes clear there are no shortcuts. Readers must abandon old patterns and commit fully to becoming the person they want to be, and he frames the process as a fight to be won through relentless effort.