Zero to One

The next Bill Gates will not create an operating system, and the next Larry Page or Sergey Brin will not build a search engine. Anyone who simply copies those founders is not learning what made them succeed. Copying a proven model is the easy route, and it only takes the world from one to n by adding more of something already familiar.

True innovation goes from zero to one, which means making something that did not exist before. This book is about how to get there, and it begins with a question: what valuable company is nobody building?

It is based on the thinking of Peter Thiel, the entrepreneur and investor behind several breakthrough companies, and it is drawn from notes taken by Blake Masters in Thiel's Stanford class on startups.